To keep up with the changes in higher education, educational Institution must actively engage themselves in the development and implementation of quality benchmarks in all their key performance areas. Committed to sustain its top ranking position, Sahrdaya Institue of Management Studies has established the Internal Quality Assurance Cell (IQAC) in 2021 to institutionalize the process of quality enhancement and sustenance in all the key areas of its delivery. The IQAC is acting as the nodal agency entrusted with the responsibility of ensuring total quality management by ushering in innovations leading to achieving excellence and adoption of intervention strategies for monitoring their successful implementation. Ever in quest for excellence, the IQAC functions to assure institutional accountability with probity to all the stakeholders, funding agencies in particular and society as a whole. Since quality enhancement is a continuous process, the IQAC has become a part of the institution’s system and work towards realisation of the goals of quality enhancement and sustenance. The prime task of the IQAC is to develop a system for conscious, consistent and catalytic improvement in the overall performance; which would channelize all efforts and measures of the institution towards promoting its holistic academic excellence.