Work Experience
- Industry Experience: (One year)- Reliance (Store Manager)
- Teaching Experience: Assistant Professor SIMS ( Joined on 01-06-2023)- Present
Areas of interest
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Sustainable Marketing Strategies and supply chain management
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Sustainability Metrics and Performance Measurement
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Technological Innovations in Marketing and Operations
- Research Methodology & Data Analytics.
Publications & Paper Presentations
- Presented a paper titled “Mapping the Nexus: A Bibliometric Analysis of Environmental Sustainability and Purchase Behaviour” at the International Conference ICMRS’24
- Presented a paper titled “Understanding the Behavioural Intention of Students in Higher Education to Use AI-Based Systems: An Extension of the Technology Acceptance Model” at the international conference held at Farook Institute of Management Studies.
- Noyal Wilson. (2024). Understanding the behavioural intention of students in higher education to use AI-based systems: An extension of the technology acceptance model. Publications Division. ISBN: 978-81-935852-6-9.
FDP & Workshops Attended
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Marketing management
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Customer relationship management
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Business statistics
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Marketing research & analysis
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Global marketing management
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Integrated marketing communication
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Strategic services marketing
Workshops/FDPs facilitated
Refereed Conferences
Professional Memberships
Other Details